Everyone Must Go - New Zealand's Tourism Campaign Sparks Backlash

New Zealand’s new tourism slogan, "Everyone Must Go!", has sparked backlash for its unintended double meaning. Meant to attract Australian visitors, the campaign has been criticized as tone-deaf amid rising unemployment and record emigration.

Critics, including opposition politicians, argue the slogan makes New Zealand sound like a clearance sale, reflecting locals' struggles with job cuts and economic uncertainty. Others have jokingly linked it to public restroom shortages in tourist areas.

The government defends the NZ$500,000 campaign, emphasizing its goal of boosting Australian visitor numbers. Despite the controversy, officials believe the publicity will help revive post-pandemic tourism.